Guillermo Serrano

Who’s this guy? I’m an educator, researcher, and consultant who lives at the messy, exciting crossroads of human resources, digital transformation, and the stubborn hope that we can build better, more human workplaces.

Right now, I’m on sabbatical from my full-time academic position. This is the concentrated time I’ve carved out to really dig into my research, specifically, how artificial intelligence, algorithmic management, and all those virtual collaboration tools are reshaping not just how we work, but who gets to thrive at work. I’m still keeping a hand in the classroom, though, teaching at Kwantlen Polytechnic University and with the Immerse education program at the University of Toronto and the National University of Singapore. It’s a nice balance keeping me connected to students while I’m buried in my doctoral thesis on digital transformation.

Central to all this is a question I keep coming back to: How can organizations use technological change to build more equitable, adaptive, and human-centered workplaces? My research explores this through two interconnected streams: the integration of neurodivergent talent into the labour market, and the transformative impact of digital media on organizational life.

I’ve been lucky enough to work across the globe in multinational corporations, startups, higher education, and nonprofits across Canada, Europe, the Americas, and Asia. That’s nearly two decades of watching how these things play out in very different contexts. It’s given me a perspective that’s both global and deeply human, which feels especially urgent in an era of remote work, AI-driven HR, and globally distributed teams.

I’m the co-author of the textbook International Human Resources, which is my attempt to make sense of the chaos of managing a global workforce. More recently, I published a paper in the Rutgers Journal of Social Innovation called "In Study Cases in Barcelona and Buenos Aires of Neuro-Inclusive Leadership and Recruitment." It’s a bit of a mouthful, but the gist is this: I looked at how perceptions of fairness, group identity, and stereotypes impact job opportunities for neurodivergent individuals. I did fieldwork at some really interesting places in Alamesa Resto in Buenos Aires, and Specialisterne and Casa Batlló in Barcelona, to pull out practical insights for recruitment and leadership.

I’ve also been fortunate to secure funding through the Provincial government's StrongerBC Future Skills Grant to lead Inclusive Education training for faculty and instructors, delivered in partnership with the Melville School of Business at KPU. In early  2026, I was invited as a keynote speaker at the Saudi Media Forum, which was a fantastic experience, and they’ve even asked me back for 2027.

I hold a master’s degree in human resources from the Polytechnic University of Catalonia (Spain) and a master’s in international business from ADEN University (Argentina). I’m currently ABD (All But Dissertation) in the Doctorate in Business Administration program at Aden Business School, where I’m finishing my thesis on digital transformation.

Outside of academia, I co-produce Alone Together and Juntos en Soledad, podcasts where I explore human connection through art, science, history and the economy. I’ve also spoken at the CPHR BC & Yukon Inclusion Symposium on inclusive hiring strategies.

And on a more personal note, I volunteer as an In-School Mentor with Big Brothers of Greater Vancouver. I believe deeply in the power of human connection—and honestly, it’s just fun to spend time with the kids, sharing non-academic activities and building relationships that matter.

Looking ahead later this year, I’ll be presenting my research on neuro-inclusive leadership at the Stanford Neurodiversity Summit 2026 (SNS 26). It’s a significant milestone, and I’m genuinely excited to bring this work, now enriched by my sabbatical investigations into digital media transformation, to a global stage of researchers, educators, and advocates.